The Challenge
FashionForward, a leading online fashion retailer, was struggling with low visibility in the competitive fashion market. Their product feeds had inconsistent titles, missing attributes, and poor image quality, resulting in declining ROAS and high cost per acquisition.
Our Solution
Optifeed implemented AI-powered feed optimization with dynamic creative generation and enhanced product data. We optimized product titles with trending keywords, enriched attributes for better targeting, and added visual overlays to highlight discounts and bestsellers.
The Results
65% increase in Google Shopping ROAS
40% improvement in click-through rates
25% reduction in cost per acquisition
2.3x increase in product visibility
"Optifeed transformed our e-commerce performance. The AI-powered optimization identified opportunities we never knew existed, and the results speak for themselves."
Maria Santos
Head of Digital Marketing, FashionForward
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