The Challenge
HomeFinders' property feeds lacked the rich data needed for effective targeting. Listings were missing neighborhood information, and lead quality was inconsistent across marketing channels.
Our Solution
Optifeed enriched property feeds with geographic details, neighborhood amenities, and market data. We implemented smart targeting rules based on property characteristics and buyer intent signals.
The Results
35% increase in qualified leads
25% improvement in lead-to-showing rate
40% reduction in cost per lead
50% faster time to first contact
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