The Challenge
LuxuryStay Hotels was heavily dependent on OTAs, resulting in high commission costs that ate into profit margins. Their direct booking feeds lacked compelling property descriptions and competitive pricing.
Our Solution
Optifeed enhanced their direct booking feeds with competitive rate optimization and property showcase enhancement. We enriched property descriptions, added dynamic visual overlays for special offers, and implemented smart pricing rules.
The Results
50% increase in direct bookings
35% reduction in OTA dependency
20% improvement in average daily rate
45% increase in repeat bookings
"Reducing our OTA dependency was a strategic priority, and Optifeed delivered beyond our expectations. The enhanced property feeds drive significantly more direct bookings."
Sophie Chen
Director of Revenue, LuxuryStay Hotels
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